3 Things Marketers Need to Know About Succeeding with Personalization

Findings from a 2015 sentiment survey of 1,200 consumers

What's in the report?

Marketers today are responsible for a 360-degree customer experience. And to be successful, the modern marketer must become adept at using personalization. 

This study draws from an extensive survey involving 1,200 consumers and offers valuable insights into their preferences when it comes to when, where, and how marketers are reaching out. 

You’ll learn:

  • What consumers want marketers to know about personalization
  • The most effective channels for engagement
  • How personalization can drive conversion rates and 4x the results of your content
  • 5 best practices for personalizing your customer journey

"Consumers are four times as likely to respond if content is personalized, but how and where are you supposed to reach them?"

Guy Marion is Chief Marketing Officer at Autopilot. Prior to joining Autopilot, Guy worked as Head of Online Sales at Zendesk, VP & General Manager of CollabNet, and CEO of Codesion. Guy received his BS at Stanford University and Ph.D. at the University of Queensland. 

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