Thurs, Apr 23, 2015  |  11:00 - 12:00 PM PDT

3 Smart Ways to Automate Personalized Communications Based On User Behavior


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Your customers are on a journey towards or away from your businessYour role as a marketer is to lead them to the next step, whether that’s signing up for a trial, checking out a new feature, or returning to their abandoned shopping cart. 

But how do you push users to the next step? The answer is: you obsess over your customers' activity and send the right message at the right time on the right channel. 

Join Mike Sharkey (CEO of Autopilot), Diana Smith (Director of Marketing at Segment), plus special guests Serge Barysiuk (CTO at PandaDoc) and Lauren Alexander (VP of Marketing at PandaDoc) as they share their insights on how to leverage user behavior to automate personalized messages.


In this webinar, you'll learn:

  • Strategic touchpoints to send messages that drive conversions
  • The high value user behavior metrics to track to gain insight into your customers
  • How to identify your users across the best of breed apps you use to run your business, including Zendesk, Mixpanel, and Segment

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