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Your customers are on a journey towards or away from your business. Your role as a marketer is to lead them to the next step, whether that’s signing up for a trial, checking out a new feature, or returning to their abandoned shopping cart.
But how do you push users to the next step? The answer is: you obsess over your customers' activity and send the right message at the right time on the right channel.
Join Mike Sharkey (CEO of Autopilot), Diana Smith (Director of Marketing at Segment), plus special guests Serge Barysiuk (CTO at PandaDoc) and Lauren Alexander (VP of Marketing at PandaDoc) as they share their insights on how to leverage user behavior to automate personalized messages.
In this webinar, you'll learn:
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